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40 years of Serax: receive a free Fish & Fish carafe with orders of €150 or more.  -  Discover the offer

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Celebrating 40 years of Serax

40 years of Serax. Celebrate with us and choose your free Fish & Fish carafe.

Serax turns 40. We’re celebrating with one of the collection’s iconic designs: the Fish & Fish carafe by Paola Navone.

How the anniversary offer works:

  • Spend €150 and receive a Fish & Fish carafe as a gift.
  • Choose your favourite from the 6 available colours and add the carafe to your basket.
  • Enter code SERAX40Y at checkout and the price of the carafe will be deducted automatically.


Good to know: the carafe and sale items do not count towards the €150 qualifying spend. The offer cannot be combined with other discounts or promotions and is limited to one complimentary carafe per order.

Valid until 30 September 2026, while stocks last.

Which Fish & Fish carafe will you choose?

No fixed anniversary colour: at Bohero, you can choose from 6 available Fish & Fish carafes.

Pick a shade that works with the tableware you already own, or choose a contrasting colour that changes the mood altogether.

A Serax icon by Paola Navone

Paola Navone designed the Fish & Fish carafe for Serax in 2016, drawing inspiration from the pressed glass that became popular in the United States in the 1930s. Its distinctive fish shape and textured surface have since made it one of the most recognisable designs in the Serax collection.

EXPLORE THE FISH & FISH COLLECTION

Celebrate 40 years of Serax at the table

Perhaps there’s a collection you already love and want to add to. Maybe you’re missing a serving bowl, a new set of glasses or a few plates. Or perhaps this anniversary is the perfect reason to discover another Serax collection altogether.

Serax has never been about a single look. For forty years, designers, artists and chefs have each brought their own perspective to the table and the home. From organic ceramics and graphic porcelain to glassware and lighting, it is precisely those differences that make Serax so distinctive.

Start with what you love. Add something unexpected.

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Roos Van de Velde - where the tableware story began

In 2012, Roos Van de Velde designed the very first tableware collection for Serax. Perfect Imperfection moved away from perfectly uniform porcelain: deliberately irregular shapes, tactile surfaces and subtle variations give every piece an almost hand-shaped quality.

It was also the first Serax collection to join the Bohero selection. Perfect Imperfection is made for tables where individuality matters more than everything matching perfectly.

EXPLORE PERFECT IMPERFECTION

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Anita Le Grelle - play with colour and glaze

With Terres de Rêves, Anita Le Grelle turned colour and glaze into one of the most recognisable elements of the Serax table. Plates, bowls and serving dishes bring together different shades, reactive glazes and organic shapes.

Keep the palette tonal, pair deep glazes with lighter ones, or let contrasting colours sit side by side. This is a collection that works precisely because everything does not have to match.

EXPLORE TERRES DE RÊVES

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Sergio Herman - three ways to set the scene

The collaboration between Sergio Herman and Serax has resulted in three very different tableware collections. Surface takes its character from the rugged textures and landscapes of Zeeland. Inku is softer and more organic, with a Japanese influence, while Silhouette pairs white porcelain with subtle irregularities.

Choose the rawer feel of Surface, the organic lines of Inku or the quieter backdrop of Silhouette. Three collections, each giving what you serve a completely different setting.

CHOOSE YOUR COLLECTION

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Ottolenghi - colour that changes the table

FEAST by Yotam Ottolenghi and Ivo Bisignano brings bold colour, stripes and vegetable motifs to the table. A single plate can create a striking accent; mix several patterns and the whole setting becomes more exuberant.

SHOP FEAST

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Ann Demeulemeester - light, line and contrast

Ann Demeulemeester brings her distinctive graphic approach to porcelain, glassware and cutlery for Serax.

With , a hand-painted gradient draws the eye towards the centre of the plate. Ra plays with height and silhouette, while the faceted Zoë cutlery stands out even alongside very simple tableware.

There is no need to commit to an entire collection. One expressive plate, glass or cutlery line can be enough to give a restrained table more contrast and character.

EXPLORE ANN DEMEULEMEESTER

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Vincent Van Duysen - a calm foundation for every day

With Cena and Passe-partout, Vincent Van Duysen brings a sense of calm and cohesion to the table.

Cena works with soft colours, clean proportions and an understated presence. Passe-partout brings tableware, glassware, cutlery and table accessories together in a quiet, timeless collection.

Where some collections play with colour, pattern or texture, Van Duysen opts for simplicity and balance. The result leaves more space for the food, the materials and the objects you choose to place around them.

EXPLORE CENA & PASSE-PARTOUT

The story behind 40 years of Serax

Serax did not grow by repeating one signature style. It grew by giving designers with very different ideas about form, material and use the freedom to create.

In our anniversary story, we look back at the designs, collaborations and decisions that have shaped the Belgian brand over forty years — and at why those differences became such an important part of Serax.

READ THE STORY

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